A shared Vision of success

“PEOPLE SUPPORT WHAT THEY BUILD”

Our Ambitious Vision & Mission

To create, develop and operate exceptional Hotels Worldwide through the vital relationships between brand integrity, the guest experience and employee behavior. To become the viable leading resort and hotel operator of choice for hosts, employees and owners, enhancing the time that our guests spend with us by creating memorable experiences of exceptional quality.

Our group’s strategy aims to meet several key objectives:

  • Increase the appeal and reputation of our brands portfolio in all segments of the market.
  • Continually innovate, assert our presence in destinations with high potential.
  • Surprise our guests by offering them something new, with bold design choices, new lifestyle properties, and an all-new Food & Beverage strategy.
  • Renew with the true sense of hospitality.
  • Develop leadership potential in our talented employees.
  • Develop the power of our signature Loyalty program YouDeserveMore
  • As a civic-minded Group that shows solidarity, continue to commit to our sustainable development program and care for the community with our Foundation Remember to Give™.

More than a signature, our service-oriented Recognising Guests™ culture illustrates our commitment and encourages each associate to be responsive, be respectful and deliver superb experiences to our customers, guests, business associates and communities as well as to each other.

We aim to inspire in every market segment

Constantly improve our services, firmly establish our leadership, and aim for excellence: that’s our vision from Luxury to Upscale segment. At the same time, our midscale brands are continuing to surprise their guests with constant innovation, a food and beverage offering that has been given a complete rethink, and steady development to meet the needs of all international travelers, boosting its development and profit potential across all its segments.

We showcase our internationally renowned brands

Our expanded range of international brands allows us to better respond to new customer expectations and behaviors. These brands will strategically complement the portfolio and geographical coverage of RG-IHG™.

New Offerings, New Hospitality

The work of our teams led to the on-going process to create a new lifestyle brand, tailor-made for millennials. A ground-breaking hospitality concept that combines the best in terms of digital experience with living areas designed as much for young globe-trotters as for locals.

The first Apy by Ana Sia™ property will open in 2020 in Koh Samui and the brand will then continue to grow in the center of some of the most fashionable of destinations.

Our organization nurture our people through continuous learning and skill improvement. We empower and encourage them to do their best with a deeply instilled ethic of personal service; we respect and listen to them. We are recognized as a leading group applying best practices for training and developing its people.

Because we have a common responsibility to the development of present and future generations, we cannot postpone our commitment to respect the environment and do our very best to reduce our environmental footprint using natural products and recycling items, thus ensuring proper use of the diminishing natural resources and contributing to a more sustainable world that drives our company to even greater heights.

The Future promises new surprises…

Each branded hotel is independently owned. All marks are Trade Marks of Asian Phoenix Hotel Management Co. Ltd. Numbers are approximate, may fluctuate and include hotels currently in the development pipeline.

Hosted in the most environmentally friendly datacenter of Switzerland

© 2018 RG International Hospitality Group. All rights reserved.

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