Digital Content Marketing

Powerful Performance

POWER YOUR BRAND with our Digital Marketing Services

Internet marketing is the core of your digital hotel content marketing strategy to distribute your hotel online driving more sales then generating more profits. It is a highly specialized task for which you need to attract qualified experts to bring you optimal results and ROI.

Our Brand and Field Marketing magic team aims to drive top-of-mind brand awareness among affluent travelers, meeting and travel industry professionals and other influencers. They build your reputation on your behalf, so the focus is always your image. The goal is maximum exposure and market penetration, nothing less, and we achieve this not only through prominence at the world’s pre-eminent travel trade events, but also a suite of strategic marketing services including:

  • Digital marketing including bespoke website development, booking engine, online Meta campaigns, cross platform optimization, reporting and analytics
  • Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM)
  • Monthly e-marketing campaigns to targeted travel trade and market segments
  • Partner marketing with targeted digital radio & online campaigns with TripAdvisor, Trivago & Google
  • Dedicated PR strategies in key target markets and representation
  • Wherever the global travel trade gathers, we’re there. From ATM via ITB to WTM…
  • High-quality visuals and videos that really sell you hotel.
Our consultants will put together a global digital marketing plan for you

They will also track social media mentions, including blogs, videos, photos, etc. and share social content with your followers & fans. Save custom searches related to competitors, tradeshows, key local events, etc. to increase engagement and sales.

Benefit from brand recognition and increase your hotel revenue

We have a vast array of powerful marketing actions designed to enhance your hotel’s standing and to strengthen your brand. And a super-strong social media presence. We will help you stand out among the competition.

Gain visibility. Win new guests and fill your rooms even in the slowest seasons

Storytelling is an increasingly important part of the holiday decision-making process and the way luxury travelers internalize their memories and share their experiences with others. Storytelling is also critical in creating longevity in consumers’ minds, which is then spread through word-of-mouth and hopefully fuels the inspiration of another person’s holiday.

  • Deep relationships with top-tier media outlets range from travel and lifestyle reporters to bloggers and influencers in top 50 Designated Market Areas and across more than 200 secondary markets
  • Media training for hotel executives and F&B teams

Each branded hotel is independently owned. All marks are Trade Marks of Asian Phoenix Hotel Management Co. Ltd. Numbers are approximate, may fluctuate and include hotels currently in the development pipeline.

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