Reputation & Revenue
Hotel Guest Experience, Online Reputation & How the Social Web Can Drive Revenue Growth
Guest reviews enable us to better understand its market position by comparing services, special offers and promotions against competitors and to adjust the revenue strategy accordingly, in order to meet Guests’ needs.
Impact of Reviews on Revenue
- 92%
of travelers indicate that their decisions are highly influenced by reviews & other user generated content
(E-tailing Group)
- 38%
the average number of websites travelers visit before booking a trip
(Expedia Media Solutions/Compete)
- 53%
of consumers say they won’t book a hotel if it has zero reviews
(PhoCusWright)
- 68%
of customers will book a room at property that responds to reviews over a hotel that does not
(TripAdvisor)
- 33%
of travelers changed their primary choice during the booking process after using social media and review sites
(World Travel & Tourism Council)
- 11%
the percentage by which a hotel can increase its pricing while maintaining the same occupancy or market share if it improves its review scores by 1 point on a 5-point scale
(Cornell University)
RG-IHG™ can assist you to measure your online presence and knowledge of how you can stay ahead of your competitors. It helps you to quickly and easily analyze guest feedback from online reviews so you can understand where there’s a room to improve. We can then offer more promotions, special offers and implement more marketing initiatives that will to be of greater interest to our guests.
Managing Reviews – Even Negative Ones – Enhances Business
RG-IHG™ proves that proactive management of online portals can deliver revenue and bookings results. We benchmark and compare results between properties or against competitors and track the evolution of a hotel’s performance over time. We analyze the data and use it to set quality objectives as well as optimize online pricing and distribution strategies.
We can assist you with the following :
Measure & improve overall visitor experience
We provide deep insight into what hotel, restaurant and attraction visitors like and dislike to help operators prioritize operational and service improvements
Improve your ranking on review sites & OTAs
Leverage review analytics to prioritize operational and service enhancements to deliver better guest experiences and exceed expectations
Outperform competitors
Gain detailed competitive insight and identify strengths and weeknesses, across more than 120 hospitality-specific concepts, compared to your direct competitor
Make better-informed strategic revenue management decisions
Track hotel performance and identify trends in revenue and guest satisfaction that impact earning potential at the hotel, brand, or group level
Optimize destination marketing campaigns
Use review analytics to identify areas of competitive differentiation and leverage strengths in communication and marketing activities
Boost revenue
Find out which hotels are priced optimally, which are underperforming, and which can increase their rates – and share the intelligence with the relevant stakeholders
Results confirm the clear impact of online reputaiton on all ffline and online distribution channels.
… A 1 point increase in a hotel’s Global Review Index equals up to :
+0,89%
in ADR (average daily rate)
+0,54%
in occupancy
+1,42%
in RevPar
Outrank your competition
- Increase your brand visibility at the start of the guest lifecycle
- Optimize your online presence. Interact with guests online quickly and efficiently
- Invest in the right channels to drive conversion and direct bookings
- Be present, relevant, and useful where your customers are looking for you
Changing a hotel’s culture one review at a time
Each branded hotel is independently owned. All marks are Trade Marks of Asian Phoenix Hotel Management Co. Ltd. Numbers are approximate, may fluctuate and include hotels currently in the development pipeline.
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