Brand Promise : Recognising Guests ™
We are inspired by People that are the foundation of our success and are at the heart of everything we do. As such, People are the Brand Pillars in all our properties. Everyone should be treated as an individual, and we believe in creating unique individual experiences. This helps us achieve our brand promise of Recognising Guests ™.
Brand Personality :
People see us as being Authentic, Generous and Competent.
Brand Promise :
Our flawless commitment is to ensure every people feels cared for, valued and respected, with a service from the heart.
Brand Essence :
Our DNA, a caring service spirit, offering diversity in a comfortable and modern environment with authenticity, devoted to the wellbeing of the customers, offering memorable experiences.
Our 4C’s Brand Pillars : we show we care
These four Brand Pillars help bring our brand promise to life. They challenge us to provide experiences that support our guests’ individual desires and aspirations.
CUSTOMERS
We manage guest interaction with an understanding and belief that we’re all invested in good guest service, including internal guests. We are all responsible. Good guest service is the very moral foundation that our business is built upon. Our guests receive nothing less than extraordinary service from thoughtful, engaged, and empowered employees.
COLLEAGUES
We’re all involved and implicated in managing departments and creating hotel teams that have high-colleague engagement. No leader or department manager is excused from the mission of colleague engagement. Our team consists of enlightened, open, generous individuals and neighbors.
COMMUNITY
We believe in giving back to the community and being cross-culturally connected, operating a responsible business, allowing fair trade every time possible as well as reducing our footprint on the environment.
CODE OF ETHICS
Altogether, we believe the key to a great company is integrity- not just toward guests, but also towards employees, partners and neighbors, RG-IHG™’s commitment to integrity is explicit and absolute.
Each branded hotel is independently owned. All marks are Trade Marks of Asian Phoenix Hotel Management Co. Ltd. Numbers are approximate, may fluctuate and include hotels currently in the development pipeline.
Hosted in the most environmentally friendly datacenter of Switzerland
© 2018 RG International Hospitality Group. All rights reserved.
Powered by yoowapp