The Power of our world-class Sales Team
The success of any hotel depends on its ability to drive business at the right rates, on a consistent basis. Getting your product to market, at a price that will drive sustainable returns is complex. With owner returns in mind, RG-IHG™ has a clear focus on building preferred brands and strong revenue delivery systems. Our global scale allows us to directly drive business to your hotels and resorts. Designed to maximize each hotel’s revenue potential, this system constantly generates, converts and retains demand and build strong customer relationships. The result is success in growing market shares across the entire portfolio.
Pulling & Generating Demand
Influencing guests to choose your property is down to timing and location. It begins with matching their specific needs to a suitable hotel brand, at a time and location when they are most likely to be influenced. Our global scale and local market knowledge allows us to understand guest needs and gather insights, so we can build preferred brand relationships. These preferences are then developed further, with global and tactical marketing campaigns and strategic partnerships, giving a critical front-of-mind status with potential guests.
How we drive demand ?
- By scale and strong SEO and dynamic online presence
- Brand portfolio – brands loved by guests
- YouDeserveMore™, your loyalty programme
- Web/Mobile – our booking engines can take over 15 languages on mobile and web
- High-impact search engine campaigns by purchasing keywords each year
- Strong social media presence: Facebook, Twitter, YouTube, Pinterest & LinkedIn
- Exclusive rates for RG when they book direct
Integrated Demand Generation
To drive demand for our properties and to reach customers everywhere and anywhere they happen to be, we use an integrated approach that leverages search, online advertising, social media, and mobile marketing. All online channels are activated to ensure that we are in the right place, at the right time, with the right offer.
Building Awareness to be a Brand of Choice
Market insight and experience allows us to communicate the right messages through a smart and cost-effective combination of strategic media channels.
Localized Approach to Satisfy Unique Guest Needs
Our specialist in-market, local language teams manage targeted local media and property specific campaigns. These in turn help deliver guests compelling reasons to choose your hotel.
Pushing & Converting Demand
We help you convert demand into the most profitable revenue streams, by providing low-cost direct booking channels and maximizing the rate that guests pay for each booking.
- Smart predictive email campaigns
- Tactical promotional offers
Revenue Management for Demonstrable Uplift
To maximize total revenue, our team utilizes a powerful combination of automated software and revenue experts to strategically monitor and set dynamic rates for every market. Strategic Price Optimization, which performs breakthrough forecasting, generating accurate and actionable insights to recommend best price and optimize performance.
RETENING – Bring guests back by driving guests’ loyalty
Understanding our guests, and maintaining a communicative relationship with them, is essential to retaining demand. RG-IHG™ ensures that guests’ loyalty is reinforced long after their stay, by engaging with them through targeted communications and initiatives like the loyalty program YouDeserveMore™, and constant dialogue on social media platforms. Users of our program pay more, stay more & are 4 times more likely to post a positive online review.
Marketing to YouDeserveMore™ users allows for higher brand recognition, encouraging more direct bookings, and helping drive cross-sell opportunities across our portfolio of brands.
Social Listening & Engagement – Staying connected with guests.
Today’s traveler uses social media platforms to make informed decisions based on the opinions of others. Our Digital Nomad Artists helps your hotel to engage with your guest after their stay while managing your hotel’s reputation.
E-reputation performance score in 2017: 92/100 global average
Dedicated Support via a Global E-commerce Team
The Global E-Commerce Team is fully invested in the success of our owners and operators. They continue to innovate with market-leading programs, offering a complete suite of hotel support services to the owners and operators of our properties. They assist in website development and management, online strategy development, demand generation, social media planning, search engine optimization, and innovation and analysis.
BOOST YOUR DIRECT ONLINE SALES WITH www.rghotelsgroup.com
Our unique multi-brand portal offers you a stronger, more powerful e-commerce presence than ever before. That means more visibility. And more sales, a valuable addition to our hotel brands’ commercial websites as well as a marketplace for independent hotels.
It increases your traffic. It stimulates your revenue. And it extends your global sales reach
What are your benefits ?
- You will increase your direct sales and optimize your profits by eliminating commission fees
- Added online benefits will win you more premium YouDeserveMore™ users
- Your guest database will be enriched with personal online accounts
OFFER YOUR HOTEL A HIGH-REVENUE SALES CHANNEL AND A CUSTOMER CARING APPROACH
Reservations with call center
A professional call center dramatically boosts your revenue. Because when professional agents answer your calls, they sell your rooms to your guests at the best possible prices.
- Our reservation agents optimize you direct sales by upselling and proposing the highest possible room rates
- Our global network with expert agents can handle cores of reservations
- By responding rapidly to your guests’ personal needs, we strengthen your guest relationship
- We help you build guest loyalty by creating goodwill, reliability and trust
Customer Caring Service
Besides booking your guests’ reservations, our customer care agents respond to their requests. Place your guests at the very heart of our attentions, deal quickly and efficiently with their claims. And even manage their email, postal mail, and social networks.
Each branded hotel is independently owned. All marks are Trade Marks of Asian Phoenix Hotel Management Co. Ltd. Numbers are approximate, may fluctuate and include hotels currently in the development pipeline.
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© 2018 RG International Hospitality Group. All rights reserved.
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